New bike magazine

There's a new bike mag on the shelves... The good folks of DirtRag which is one of my favorite mountain bike magazines, are publishing a new magazine called Bicycle Times (disappointingly unoriginal name). Dirt rag has always been one of my favorite mtb mags although admittedly I don't read a lot of them (I stick with I couple I know I like). Dirt Rag has always been ready to explore and embrace the more off-beat paths of mountain biking and dirt riding in general and I've always preferred their layout to most of the other magazines out there. Mountain bike magazines have a tendency to get cluttered. I found Bicycle Times' mission statement on-line:

"Welcome to Bicycle Times, the new media venture from us folks at Dirt Rag. While we’re all mountain bikers at heart, our passion extends beyond the trail. There’s a whole world of cycling out there, as we’ve covered in Dirt Rag over the years.

But Bicycle Times will give us space to cover the larger world of cycling, while letting Dirt Rag better focus on the dirt side of things. This idea came out of our growing belief that bicycles are the best invention ever created. Bicycles have this innate power to improve the lives of those who ride them, and their world around them. It is our mission to perpetrate these ideals.

Bicycle Times will be about fun. Riding a bike is fun. It was fun when you grew up. Now it’s even more fun, and practical too. You do it for many reasons, but you do it your whole life, and there are tons of niches to interest yourself in along the way.

There’s riding to be done every day. Commuting, exploring, touring, transporting, racing or just riding along. There’s city rides to be done, and country rides too. And it’s all fun. This will all be presented with an informative, no attitude style, on the web and in the quarterly print magazine.

Everyday is an adventure, especially when you saddle up and ride!"

This magazine will tackle a section of the market that has been underrepresented in the past, but one that the Vancouver magazine Momentum has covered in past years and in turn grown exponentially. Momentum is a great magazine, but it's a commuting/advocacy magazine with a feminine slant that, surprisingly enough (given that Momentum is meant to bring in those riders who feel alienated from other cycling magazines) alienates us riders who are dirt riders at heart, and want to read about something a little more, hmmm extreme, for lack of a better word.
So I feel that there is enough room for both these mags in the market, and I trust the Dirt rag crew to do great things with Bicycle Times. Should be an interesting read